How to release a Rajasthani or Marwari song: stores, JioSaavn playlists and festivals

About 2.6 crore people gave Rajasthani as their mother tongue in Census 2011, and about 78 lakh more gave Marwari. Rajasthani is spoken across Rajasthan, in Malwa and Nimar in Madhya Pradesh and in neighbouring Haryana and Gujarat. Marwari belongs to the Marwar region, with Marwari migrant communities as far away as Nepal.

The music is rich in forms: panihari songs of women at the well, maand, the long ballads of Pabuji, Devnarayan, Gogaji, Ramdeoji and Tejaji, and ghoomar, alongside the music of hereditary musician communities such as the Langa, Manganiar and Bhopa. On streaming, JioSaavn gives that folk sound a playlist of its own, Pink City Folk.

With SUF, one release reaches Spotify, JioSaavn, YouTube Music, Apple Music, Amazon Music, Gaana, Instagram, Facebook and 150+ stores, and every plan includes caller tunes on Jio, Airtel, Vi and BSNL.

Whether you typed "Rajasthani song upload kaise kare" or "Marwadi song upload kaise kare", the steps are the same.

Singing in Mewari, Harauti or Dhundhari? The Census counts them separately, but Rajasthani is the closest choice in the picker. Malvi and Nimadi have a guide of their own.

1. Open your SUF Digitals account and choose a plan: from Rs 999 a year before GST, with 100% of your copyright kept on every plan.
2. Add your artist name and your Spotify and Apple Music profile links. Never released before? Mark yourself new to the stores so your artist pages are created with this release.
3. Create the release and set its language, and each track's: Rajasthani is under "Most used" in the language picker, Marwari under "All languages". Each goes to the stores under its own name.
4. Upload your master (WAV or FLAC, 16 or 24 bit, 44.1 to 96 kHz) and a 3000 x 3000 pixel square cover in JPG or PNG; the free cover art checker tries the stores' checks on it first.
5. Credit the singers, composers, lyricists and producers, declare the rights on every track and choose a release date (Rising plan and up; on Debut the date is set for you, 7 days after you submit).
6. Submit. SUF reviews every release against the stores' rules before it goes out, and on release day your free smart link opens the song in each listener's own app.

The store-run Rajasthani playlists we found in October 2026 are all on JioSaavn, and three of them follow the festival year. We found no Spotify or Apple Music playlist made just for Rajasthani, and none just for Marwari on any store; JioSaavn's language pages list Rajasthani but no separate Marwari.

From the Pro plan up, SUF pitches your release to the editors at Spotify, Apple Music, JioSaavn, Gaana, Amazon Music and YouTube Music, including the editors behind these Rajasthani lists, and an EP or album can be pitched whole. For a Marwari song the pitch still reaches the editors of wider Indian, folk and devotional playlists, while your own fans' listening feeds Spotify's Release Radar, Daily Mix and Discover Weekly.

Lock the release at least 14 days before release day (Spotify only considers songs pitched 7 days or more in advance). Editors pick what goes in and nothing is promised, and SUF never buys streams or playlist spots. Read more about playlist pitching.

Rajasthani and Marwari are written in Devanagari, the Mahajani script was used in the past, and in Pakistan Marwari is written in Nastaliq. JioSaavn's Rajasthani playlist names are all in Roman letters, so give the stores a Roman-letter title too, spelled the way a fan types on a phone.

Keep the Devanagari title for the release description and your YouTube and Instagram captions. People search both Marwari and Marwadi, so use both spellings there.

No emoji, ALL CAPS, "feat." or promo words (Official, Lyrical, Video Song, Latest, New Song, Trending) in titles. Write your artist name in English letters and stick to one spelling so you keep one artist page, and make the cover's words match the title and name exactly.

Holi brings fagan songs, and Gangaur follows with girls singing ghudlia songs and songs of Gauri's departure. Teej marks the monsoon, Navratri brings its own devotional wave, and at weddings new brides traditionally dance ghoomar.

JioSaavn runs a Rajasthani playlist for Fagan, one for the monsoon and one for Navratri, and Marwari songs follow the same calendar. On Pro and above, lock the release at least 14 days before release day so it can be pitched; for a fagan, Teej or Navratri song, three to four weeks before the festival works better.

Devotional Rajasthani music ranges from chetavni bhajans and Shiv bhajans to the ballads of folk deities such as Ramdeoji, Tejaji, Gogaji and Pabuji. Plenty of singers also look up how to make a Marwadi bhajan, and it releases exactly the same way.

A traditional song is free for anyone to sing. Record your own version of an old ballad or bhajan, mark it "Traditional or public domain" in the rights step, and make sure the recording is yours. Releasing someone else's song as a cover needs the owner's licence, and a remix needs permission from whoever owns the original recording.

YouTube Content ID is only for original songs with no samples or non-exclusive beats, so traditional and public domain bhajans never go on it. Our devotional music guide has more.

Many artists ask how to earn from a Rajasthani song upload. The money is royalties, from plays on the stores and from caller tunes: JioTunes, Airtel Hellotunes, Vi and BSNL are included on every plan, and a song kept as a caller tune earns every month.

You keep 80% to 95% of royalties depending on your plan, paid in rupees to your bank account or UPI with statements by track, store, country and month. The royalty calculator estimates what your songs could earn in rupees.

Rajasthani and Marwari are two of every Indian language we release in. Compare plans, or read the guide to Haryanvi songs.