Instagram and Facebook music distribution in India: Your song in Reels, Stories and Facebook.
SUF Digitals delivers every release to Meta, the music library behind Instagram and Facebook. Once Meta has processed it, anyone can find your song by its title and your artist name, add it to their Reels and Stories, and tap through to your audio page.
Instagram and Facebook are included on every plan, from Debut at Rs 999 a year, in the same release that goes to Spotify, JioSaavn, Apple Music, YouTube Music and caller tunes on Jio, Airtel, Vi and BSNL. There is no separate upload and no extra charge.
Included in every release
Instagram and Facebook go out with your other stores. No extra upload, no extra fee.
Searchable by anyone
Fans and creators find your song in the music library by title and artist name.
Reported with your royalties
Meta's earnings come in your SUF statement, and your Facebook and Instagram figures show on your Streams page.
How your song gets onto Instagram and Facebook
Uploading a song as a video or as original audio in a reel is not the same thing: that audio belongs to one post and is not searchable as your song.
- 1Release on SUF DigitalsUpload your song once, with your exact artist name and song title. Meta is part of every release.
- 2SUF delivers it to MetaYour release goes to Meta's music library with your other stores, carrying the same ISRC.
- 3Meta processes itSongs usually appear within days of the release date, sometimes longer.
- 4Your song is in the libraryAnyone can search it in the Reels and Stories music picker, add it to a post and open your audio page.
Make the first week count
Reels reward a strong opening. These are the steps that get your song used, not just listed.
Post the first reel yourself
Set the start point to your best fifteen to thirty seconds and pin the reel to your profile.
Give fans a reason to use it
Ask them to tap Use audio on your reel. It is the easiest way for them to make their own.
Post a few angles
A performance clip, a lyric clip and a behind-the-scenes clip in the first week, all on the same audio.
Put a smart link in your bio
People who hear the song in a reel can play it in their own music app in one tap.
If your song is not showing on Instagram
Most missing songs are one of these.
Still processing
Give it a few days after the release date before raising it.
A business profile
Business accounts see a smaller library, so check from a personal or creator account.
Spelling
Search the exact title and artist name as delivered.
The wrong profile
Raise a profile linking request in Support with your correct profile and the audio page link.
Questions about Instagram and Facebook music
Can I upload my own song to Instagram's music library myself?
No. Songs reach Instagram's music library when a distributor delivers the release to Meta, which runs the music library for Instagram and Facebook. With SUF Digitals, that delivery is part of every release.
Does it cost extra to put my song on Instagram and Facebook?
No. Instagram and Facebook come with every plan, from Debut at Rs 999 a year, with Spotify, JioSaavn, Apple Music, YouTube Music and caller tunes.
How long does it take for my song to appear in Reels?
Usually within days of your release date, once Meta has processed the delivery. If it is still missing two weeks after release, ask SUF support to check.
Does Instagram pay royalties for my song?
Meta pays rights holders under its music licences for songs used on Instagram and Facebook. That revenue is reported with your other stores in your SUF statement, and your Facebook and Instagram figures show on your Streams page.
Why can't some accounts find my song?
Business profiles often get a smaller music library licensed for business use, so your song can be missing for them while it shows for personal and creator accounts. Music features also differ by country.
My song is linked to the wrong Instagram profile. How do I fix it?
Raise an Instagram and Facebook profile linking request in Support with your correct profile and the song's audio page link, and SUF asks Meta to fix it.
Read next
Get your song into Reels.
Instagram and Facebook come with every plan, from Rs 999 a year.
Compare plans