Privacy Policy

SUF Digitals is a music distribution, artist management, and marketing company based in Panipat, Haryana, India. For any privacy question, contact us through the support options on our website.

We collect information you provide directly and information generated through your use of our services:

• Identity and contact details you submit when applying or being onboarded: name, legal name, stage name, email, phone, address, and government tax identifiers such as PAN and GST where required to enter agreements and process payments.
• Account credentials for the artist portal (your password is stored only as a secure one-way hash; we never see it in plain text).
• If you choose Continue with Google: your name, your email address and Google's account id for you, which Google shares with us when you agree on Google's screen. We use them only to open your account and sign you in. We never receive your Google password and never read anything else in your Google account.
• Catalog and release information: track metadata, artwork, and delivery details you share for distribution.
• Financial and royalty data needed to calculate and disburse payouts.
• Support messages and correspondence you send us.
• Basic technical data such as your device and browser type, and essential cookies needed to keep you signed in.
• If you opt in to WhatsApp updates: your mobile number, the messages we send you and any you send us on our WhatsApp Business number. Offers come on WhatsApp only if you opt in to offers as well; reply STOP to end them.
• An audio fingerprint of every master you upload: a compact numeric summary of how the recording sounds, which cannot be turned back into the audio. It lets us recognise the same recording uploaded by another account.
• When you claim an offer such as the Diwali ₹1 Release: the time, version and wording of what you accepted, a one-way reference to the UPI account you paid from (we never store the UPI ID itself, only a masked form to show you), and the payment and refund references.
• With your consent only, first-party usage data (pages visited, clicks, scrolling, whether a purchase was started or completed) stored under a random visitor id, and advertising signals for Meta and Google as described in our Cookie Policy.

• To provide distribution, management, and marketing services and to deliver your music to streaming platforms and stores.
• To create and manage your account, and to prepare and administer agreements.
• To calculate royalties and make payments.
• To respond to your support requests and communicate about your releases and account.
• To operate, secure, and improve our website and portal.
• With your consent, to understand how the site is used, to remind you by email about a plan purchase or quote you started and did not finish, and to show you relevant SUF Digitals advertising on Meta and Google. You can withdraw that consent at any time on the Cookie Settings page, and every such email carries an unsubscribe link.
• To check that each person claims an offer only once and to stop misuse: for an offer such as the Diwali ₹1 Release we compare your phone number, the reference to your UPI account, your artist name, the audio fingerprint of your upload and, once you add payout details, your PAN and bank account with those of other claims.
• To send you updates about your account and releases on WhatsApp, if you opted in, and offers there only if you opted in to offers.
• To comply with legal, tax, and regulatory obligations.

We share personal information only as needed to run our services: with the streaming platforms and stores your music is delivered to; with payment, banking, and tax service providers to process payouts and meet statutory requirements; with service providers who help us operate the website, email, and portal under confidentiality obligations; and where required by law, court order, or to protect our legal rights. If you have consented to targeted advertising, a one-way hash of your email address or phone number may be shared with Meta Platforms and Google for audience matching; the platforms cannot recover the address from the hash. We do not sell your personal information.

We send transactional emails (such as invite codes, agreement notifications, release updates, and support replies) using a third-party email delivery provider. These are necessary for the service and are not marketing messages. Offers by email (such as a plan discount after a ₹1 release goes live) go only to people who opted in, and every one carries an unsubscribe link. WhatsApp messages go through Meta's WhatsApp Business platform, only to people who opted in.

We keep personal information for as long as your account is active and as long as needed to provide our services, meet legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymise it.

Offer claim records (what you accepted, the payment and refund references and the eligibility checks) are kept with the GST invoice for 8 years, as tax law requires for invoices. An audio fingerprint is kept while its recording is in your account and deleted when the recording is removed.

We use appropriate technical and organisational measures to protect your information, including encrypted connections, hashed passwords, and access controls. No method of transmission or storage is completely secure, but we work to protect your data and to address any incident promptly.

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, and you may object to or restrict certain processing. To make a request, contact us through the support options on our website. We may need to verify your identity before acting on a request.

Our services are intended for individuals who can legally enter into contracts. You must be 18 or older to sign the distribution agreement or to pay for a plan or an offer; a parent or legal guardian may create the account and accept the terms for someone younger. We do not knowingly collect information from children in a manner prohibited by law.

We may update this Privacy Policy from time to time. The "last updated" date above reflects the latest version. Material changes will be communicated where appropriate.