White label music distribution in IndiaYour distribution brand. Our platform underneath.
SUF Digitals' white label platform lets a label, studio or music company run its own music distribution business under its own brand: your domain, colours, fonts and plan prices, with store delivery, caller tunes, royalty statements and support running underneath.
It is in early access. SUF is onboarding a small group of founding partners before opening it more widely.
Your brand everywhere
Website, artist portal, emails, statements and share cards carry your name and design.
Your prices
Set your own plans and prices for your artists and labels, collected in your name.
The work done for you
Delivery to 150+ stores and four Indian telecoms, quality checks and royalty processing.
What your platform includes
Your own website and portal
On your domain, in your colours and fonts, for your artists and labels to sign up and release.
Your own plan ladder
Your prices, your royalty shares, your payout rules, with receipts in your name.
Admin console
Approve releases, manage artists, see earnings and run payouts for your business.
Branded communication
Release emails, statements and go-live share cards with your brand, not ours.
Delivery and caller tunes
The same delivery to Spotify, JioSaavn, Apple Music, YouTube Music and caller tunes on Jio, Airtel, Vi and BSNL.
Support behind you
You support your artists; SUF supports you, with quality checks on every release.
How early access works
- 1ApplyEmail SUF with your business name, the artists and catalogue you work with, and the brand you want to run.
- 2Fit and termsSUF reviews the fit and shares the timeline and terms for your business.
- 3Set up your brandDomain, colours, fonts, plans and prices, then a test release before your artists arrive.
White label questions
What is white label music distribution?
It lets a label, studio, artist network or music company run its own distribution business under its own brand. Artists sign up on your website, see your logo and colours, pay your prices and receive your statements, while the delivery, royalty processing and support systems run underneath.
Can I set my own prices and plans?
Yes. You decide your own plan ladder and prices for your artists and labels, and plan fees are collected under your name.
Will my artists see SUF Digitals anywhere?
No. Your platform carries your brand: your domain, colours, fonts, emails, statements and share cards.
Is it available now?
SUF is onboarding a small group of founding partners first. Apply with a few details about your business and catalogue, and SUF will share the timeline and terms that fit you.
Who handles store delivery and quality checks?
Releases go through the same checks and the same delivery to Spotify, JioSaavn, Apple Music, YouTube Music, caller tunes and 150+ stores that SUF uses for its own artists, with SUF as your second line of support.
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Build your distribution brand with SUF.
Tell us about your business and catalogue. We reply by email.
Apply for early access