01
Caller tunes (CRBT) in India, explained
How caller ring back tones work on Jio, Airtel, Vi and BSNL, why they are one of the biggest earners for regional and devotional music, and how to set your own songs as caller tunes.
Music distribution and artist management for India's independent artists. By invitation.
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Today's
Hits
Apple Music · Editorial
Today's Hits
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New Music
Friday India
Spotify · Editorial
New Music Friday India
The week's essential new drops
New Music
Daily
Apple Music · Editorial
New Music Daily
Today's most vital releases
Fresh
Finds India
Spotify · Editorial
Fresh Finds India
Tomorrow's independents, first
Punjabi
Hits
Apple Music · Editorial
Punjabi Hits
Punjabi music's biggest right now
RADAR
India
Spotify · Editorial
RADAR India
Emerging artists on the rise
Bollywood
Hits
Apple Music · Editorial
Bollywood Hits
The songs ruling the charts
Punjabi
101
Spotify · Editorial
Punjabi 101
The heavy hitters, wall to wall
Today's
Hits
Apple Music · Editorial
Today's Hits
What the world is playing now
New Music
Friday India
Spotify · Editorial
New Music Friday India
The week's essential new drops
New Music
Daily
Apple Music · Editorial
New Music Daily
Today's most vital releases
Fresh
Finds India
Spotify · Editorial
Fresh Finds India
Tomorrow's independents, first
Punjabi
Hits
Apple Music · Editorial
Punjabi Hits
Punjabi music's biggest right now
RADAR
India
Spotify · Editorial
RADAR India
Emerging artists on the rise
Bollywood
Hits
Apple Music · Editorial
Bollywood Hits
The songs ruling the charts
Punjabi
101
Spotify · Editorial
Punjabi 101
The heavy hitters, wall to wall
Today's
Hits
Apple Music · Editorial
Today's Hits
What the world is playing now
New Music
Friday India
Spotify · Editorial
New Music Friday India
The week's essential new drops
New Music
Daily
Apple Music · Editorial
New Music Daily
Today's most vital releases
Fresh
Finds India
Spotify · Editorial
Fresh Finds India
Tomorrow's independents, first
Punjabi
Hits
Apple Music · Editorial
Punjabi Hits
Punjabi music's biggest right now
RADAR
India
Spotify · Editorial
RADAR India
Emerging artists on the rise
Bollywood
Hits
Apple Music · Editorial
Bollywood Hits
The songs ruling the charts
Punjabi
101
Spotify · Editorial
Punjabi 101
The heavy hitters, wall to wall
Today's
Hits
Apple Music · Editorial
Today's Hits
What the world is playing now
Illustrative covers. Playlist placement is pitched, never guaranteed.
Marketing services
Paid promotion for independent artists and labels across India. You do not need to be on our distribution roster to use it.
Run your music video as a targeted ad. Pick the ad type and the views you want, and get your price on the spot.
Get a quoteYour song placed with creators whose audience already fits it. Real reels on real accounts, every link shared with you.
Get a quotePlaylist placement built around your genre and language, so the streams come from listeners worth having.
Get a quoteReal ad platforms and real creator accounts only. Never bots or stream farms.
All marketing servicesServices
Your releases delivered worldwide to more than 150 stores and streaming platforms, with delivery-spec checks before anything ships and a status you can follow in the portal.
Spatial audio delivery for catalogs that want to be on the platforms' spatial shelves. We validate your ADM BWF master technically and ship it with your stereo release.

We file and manage your Official Artist Channel, consolidate your presence, and run Content ID so re-uploads of your recordings earn you claims instead of leakage.
Editorial pitches prepared and submitted through the platforms' own tools, planned around your release date, with honest expectations and reporting on what landed. We submit the pitch. We never buy a placement, because placements cannot be bought without risking your catalog.
Release campaigns across social, video and influencer channels, sized to the record. Official ad platforms only, every influencer post disclosed as an ad, and any reach figure quoted up front is an estimate rather than a promise.
For a small number of artists, full artist management: release strategy, catalog planning, brand and partnership direction, and a team that answers.
The platform
Every roster artist gets the portal: submit releases against a real delivery-spec check, follow review status, read royalty statements at your own negotiated rate, and see streams, top stores, and territories in one dashboard.
| Period | Streams | Your Revenue |
|---|---|---|
| 2026-05 | 0 | ₹0 |
| 2026-04 | 0 | ₹0 |
| 2026-03 | 0 | ₹0 |
| 2026-02 | 0 | ₹0 |
0
Tracks
0
Countries
0
Playlist adds
YouTube ad campaign · 21 days
Views
0
0
+361%
Likes
0
0
+390%
Comments
0
0
+522%
Subscribers
0
0
+62%
Influencer reel campaign
0 reels · 0L plays · 0.0L saves
Annual plans in rupees, from Rs 999 a year. Every tier publishes the share of royalties you keep, and you own 100% of your copyright on all of them, forever. Each release stays with us for twelve months from the day it goes live, then you can take it down whenever you want. Caller tunes for Jio, Airtel, Vi and BSNL are included on every plan.
For releasing under your own name. Every tier reaches the same stores; they differ on the share you keep, how fast a release goes out, and how often you are paid.
Rs 999a year
Rs 1,179 including 18% GST, charged once at checkout
Rs 1,999a year
Rs 2,359 including 18% GST, charged once at checkout
Rs 2,999a year
Rs 3,539 including 18% GST, charged once at checkout
Rs 3,999a year
Rs 4,719 including 18% GST, charged once at checkout
For running several artists under one account, with consolidated statements and per-artist deal terms. A label plan starts to beat separate artist plans at around three artists.
Rs 4,999a year
Rs 5,899 including 18% GST, charged once at checkout
Rs 7,999a year
Rs 9,439 including 18% GST, charged once at checkout
Rs 9,999a year
Rs 11,799 including 18% GST, charged once at checkout
Want them side by side?
The pricing page puts every tier in one table, feature by feature, for artists and for labels.
Compare plansKnowledge Center
Straight talk and practical guidance on building a sustainable music career.
01
How caller ring back tones work on Jio, Airtel, Vi and BSNL, why they are one of the biggest earners for regional and devotional music, and how to set your own songs as caller tunes.
02
If you write or compose music in India, IPRS membership is how your publishing royalties actually reach you. Here is what it is, who should join, and how the process works.
03
An Official Artist Channel merges your presence on YouTube into one verified home: your releases, your videos, and your subscribers in a single place with a music note badge.
04
Atmos is not a louder stereo. It is a different delivery of your song: objects placed in space, mixed for the platforms that now feature spatial audio prominently.
FAQ
The things artists ask most before joining. The full list lives on the FAQ page.
Create an account on the artist portal with your email and a password, choose the plan that fits how much you release, and sign your distribution agreement. You can be set up and submitting your first release the same day.
There is no application to wait on and nobody decides whether you are allowed in. Every release is still checked against store delivery specs before it ships, so a release can be sent back for a fix, but that is a technical check and not a judgement on your music.
Plans are annual, priced in rupees, and shown in full on the Pricing page. Artist plans and label plans are separate ladders; the label ladder is for running several artists under one account.
Every plan states the share of royalties you keep. That number is shown on the plan page inside the portal before you pay anything, and it is written into your distribution agreement, so you never find it out from a statement.
No. We do not charge a saved card without you telling us to. We email you before your plan is due to expire and it continues only if you renew it.
If a plan lapses, the music you have already released stays live and your royalties keep being reported and paid. What pauses is your ability to send out new releases and the service levels that came with the plan. Your catalogue only comes down if you ask for it to come down.
We deliver worldwide to more than 150 stores and streaming services, including the major international platforms and the services that matter most for Indian audiences. Short-form and social platforms are covered as well, so your music is usable in reels and user videos where those platforms support it.
Yes. We set your release as a caller tune, also called a caller ring back tone or CRBT, across the major Indian telecoms: Jio (JioTunes), Airtel (Hello Tunes), Vi and BSNL. It is included on every plan at no extra cost, which is unusual, because most international distributors cannot deliver caller tunes in India at all.
Caller tunes are one of the biggest earners for regional and devotional music in India, so this is often the single most valuable delivery for Haryanvi, Punjabi, Bhojpuri, Marathi, Tamil, Telugu and devotional artists. Once your release is live, the telecoms take a few days to activate the caller tune, which is normal and outside anyone's direct control.
Stereo masters as WAV or FLAC, 16-bit or 24-bit, at 44.1 kHz or higher. MP3s are not accepted as masters. If you are releasing in Dolby Atmos, we additionally take your ADM BWF master and validate it technically before shipping it alongside the stereo release.
Create your account, pick a plan, and put your next release out. It takes a few minutes and nobody has to approve you first.