How to release Awadhi and Braj Bhasha songs: Spotify, JioSaavn, bhajans and Rasiya

Awadhi is the language of Awadh: central and eastern Uttar Pradesh, the lower Ganga-Yamuna doab and the Terai of western Nepal. About 38.5 lakh people named it as their mother tongue in Census 2011, which counts it within the Hindi group. Tulsidas's Ramcharitmanas and the Hanuman Chalisa are both written in Awadhi, and Fiji Hindi and the Hindustani of the Caribbean grew partly from it.

Braj Bhasha, also written Brajbhasha or Brij Bhasha, is spoken around Mathura, Agra, Aligarh and Hathras in western Uttar Pradesh, around Bharatpur, Deeg, Karauli and Dholpur in eastern Rajasthan, and in south-eastern Haryana. About 15.6 lakh people returned it as their mother tongue in Census 2011. Its songs are full of Krishna, from Vaishnava poetry to Rasiya, the Radha-Krishna songs sung to around twenty stock tunes.

A single SUF Digitals release carries your Awadhi or Braj song to Spotify, JioSaavn, YouTube Music, Apple Music, Amazon Music, Gaana, Instagram, Facebook and 150+ stores worldwide, with caller tunes on Jio, Airtel, Vi and BSNL at no extra cost.

Whether you searched "awadhi song upload kaise kare" or "braj song upload youtube", the steps are the same. Only the language you choose differs.

1. Create your SUF Digitals account and choose a plan. Plans start at Rs 999 a year (before GST), and you keep 100% of your copyright on every plan.
2. Add your artist name and your Spotify and Apple Music profile links. First release? Mark yourself new to the stores, and your artist pages are created with it.
3. Create a release and set the language for the release and for every track: Awadhi is under All languages, and Braj Bhasha is under More Indian languages.
4. Upload a WAV or FLAC master (16 or 24 bit, 44.1 to 96 kHz) and a 3000 x 3000 pixel square cover, JPG or PNG. Check the cover first with the free cover art checker.
5. Credit singers, composers, lyricists and producers, and declare each song's rights. On Rising and above you choose the release date; on Debut it is set for you, 7 days after you submit.
6. Submit. SUF checks the release against the stores' rules, then sends it out. On release day, share your free smart link: it opens the song straight in each fan's own music app.

Awadhi songs are listed on the stores as Awadhi. The stores have no Braj category yet, so they list Braj Bhasha songs under Hindi, while your release keeps Braj Bhasha with us. If you would rather be listed under another store language, choose that language instead.

We found no store-run playlist just for Awadhi, or just for Braj Bhasha, on Spotify, JioSaavn or Apple Music (as of October 2026). Neither language is on JioSaavn's own language list yet.

A pitch still has a job to do. From the Pro plan up, SUF pitches releases to the editors at Spotify, Apple Music, JioSaavn, Gaana, Amazon Music and YouTube Music, so a Ram bhajan or a Holi Rasiya reaches the people who build the wider Indian, folk and devotional playlists. We can pitch a single, an EP or a whole album.

Lock the release at least 14 days before release day, since Spotify only looks at songs pitched 7 days or more ahead. Editors make the call and nothing is guaranteed; SUF never buys streams or playlist spots. Listening by your own fans also feeds Release Radar, Daily Mix and Discover Weekly. See playlist pitching.

Awadhi is written in Devanagari today. Kaithi was used in the past, and Perso-Arabic and Roman letters are used too. Braj Bhasha is written in Devanagari.

For the store title, use Roman letters, spelled the way listeners type into search on a phone. Put the Devanagari title in your release description and your YouTube and Instagram captions for listeners who read it.

The language's own name shows how spellings wander: Braj, Brij and Vraja all appear. Pick one spelling of your artist name, in English letters, and use it on every song, because a second spelling becomes a second artist page. Titles must stay free of emoji, ALL CAPS, "feat." and promo words (Official, Lyrical, Video Song, Latest, New Song, Trending), and words on the cover must match the title and name.

Awadhi has Holi songs of its own, such as Holi Khele Raghuveera, and the Alha ballads, which have a well-known Awadhi telling, are sung in the monsoon. Ram Navami in March or April, and Diwali, which marks Ram's return to Ayodhya, are natural dates for Ram bhajans and Ramcharitmanas recitations.

In Braj, Holi is the season of Rasiya. Janmashtami, in August or September, is the moment for songs to Krishna.

On Pro and above, lock any festival release at least 14 days before release day so it can be pitched, and aim to have it ready three to four weeks before the festival. A Rasiya locked well before Holi has time for the pitch and, once it is live, time to be shared and saved before the colours come out.

On the release form, each song is marked original, cover, traditional or public domain, or remix. The Ramcharitmanas, the Hanuman Chalisa, traditional Rasiya and Awadhi folk songs are declared Traditional or public domain: the words belong to everyone, and the recording must be yours. Copying the tune or arrangement of a well-known recent recording makes it a cover, which needs the song owner's licence. Qawwali poetry appears in both languages too.

Some Awadhi folk songs, such as Mere Angne Mein and Holi Khele Raghuveera, were later used in Hindi films. The folk song is free to sing, but a film's recording, and any lines or music the film added, belong to the film's owners. Recreating the film version is a cover and needs the song owner's licence; using the film recording in a remix needs the recording owner's permission.

Only original songs with no samples or non-exclusive beats go on YouTube Content ID, so bhajans, aartis, mantras and folk songs stay off it. The cover songs and devotional music guides go further.

Awadhi and Braj Bhasha are two of every Indian language we release in. See the plans, and for neighbouring languages read the Bhojpuri and Bundeli, Bagheli, Malvi and Nimadi guides.